I am a designer, researcher and educator striving to create experiences that connect people with one another, ignite meaningful rituals and support personal growth and curiosity.
I’ve led design and research teams but I’m also a practitioner.
In addition to working in product design and innovation for the last decade, I love to teach and have been connected with institutions of higher ed, adult learning and career bootcamps as an instructor, course designer and mentor.
I am currently a UX design manager for the Walt Disney Company working on multiple global streaming products including Disney+, ESPN+ and Star+. I lead a talented team of researchers and design strategists driving foundational and evaluative research studies to understand user needs and solve problems from a human centered place. I helped start and grow the research practice, leading up to the successful launch of Disney+. [10 million sign-ups on Day 1]
My role has varied from User Experience Design lead and UX Researcher to supporting our Empowerment and Operations initiatives as we’ve scaled. I collaborate across research, design and innovation efforts to evolve and improve products used by millions.
Offline Viewing Experience
Rapid Iterative Testing & Evaluation
When Disney purchased a majority share of BAMTECH, our first major product initiative was a live sports direct-to-consumer product, ESPN+.
I conducted foundational research to uncover user needs related to sports viewing. As the product took shape, I ran multiple studies to identify usability obstacles, test our information architecture assumptions, and collect attitudinal feedback about our content strategy. Working with the principal designer, I ran ongoing sessions to explore responses to novel interaction paradigms including live video tiles, animated video squeeze-backs and picture-in-picture concepts.
NHL.tv | NHL.com
Lead UX designer for NHL streaming apps on connected devices, web and mobile. Redesigned every interaction for Apple tvOS to serve as a reference design for other streaming platforms. After the redesign, the product saw 17% YOY subscriber growth in year one and 33% YOY growth the following season as the team implemented new marketing and purchase flow optimizations.
I also led user research to understand what aspects of the game were most compelling to fans. These foundational studies helped us create new features including customizable team pages, multi-view camera angles, home & away feed selection and new data visualizations to represent the intensity of the game.
NHL.tv Team Home
How Might We re-imagine the traditional coffee-table book for a film that was still in production? In early 2015 prior to the release of Star Wars: The Force Awakens, our team was approached to create a vision for a new kind of “Making of…” artifact, in the tradition of the hardback illustrated books by J.W. Rinzler.
At this time of the request, scant details were known about the film to be released 8 months later. Our brief included the guidance that the themes of Dark and Light would be the foundation of the story. We could also use any publicly available clips or details released through the press. View the final presentation or read the case study to learn about our process.
Unify Budget Tool